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Digital Marketing

1. Digital Marketing Overview

  • What is marketing?
  • What is Digital Marketing?
  • Increasing Visibility
  • What is back link.
  • Visitor Engagement
  • Traffic (inbound & outbound )
  • Conversion Lead

 

2. Website Planning

  • Understand Website & Portal
  • Domain Name?
  • Web Hosting & Server?
  • Type of Website.
  • How to create SEO Friendly Website.
  • What is FTP & Used?
  • How to create Word press Blog.
  • How to create word press Website.
  • Word press SEO Plugging.

 

3. Search Engine Optimization [SEO]

  • What is search engine?
  • How to work search engine?
  • What is SEO?
  • What is traffic & Type (Free, Pad, SMO)
  • What is Keyword?
  • Type of Keyword
  • Keyword Stuffing?
  • Google Keyword Planer tool (GKPT)
  • How to Used GKPT

 

4. On page optimization

  • Keyword optimization.
  • Content Optimization.
  • Image Optimization
  • ALT Tag Optimization.
  • Internal Link
  • HTML Tag
  • RSS optimization
  • Sitemap Optimization
  • Robots Optimization

 

5. Google Webmaster Tool

  • What is Webmaster?
  • Webmaster Use.
  • How to add Web site.
  • How to check error.
  • How to Check Back link.

 

6. Google Analytics Tool

  • What is Analytics?
  • How to Work & Used.
  • How to Setup Acc.
  • How to Setup Goals.
  • Type of Goals.
  • What is Bounce rate?
  • Monitoring Traffic Sources.
  • Who to connect Adwords Acc. To analytics.

7. SEO Off page Optimization.

  • What is link building?
  • Type of link Building.
  • What is Back link?
  • Type of back link.
  • What is Page Ranking?
  • How to submit Directory, SBM, Classified, Article, Blog, Press Release etc.
  • How to write a content for Blog, Article , Classified etc
  • Google Local Listing.
  • H Card
  • SEO Tools.
  • How to check ranking & Create Report.
  • What is panda Algorithm?
  • What is Penguin Algorithm?

 

8. Social Media Marketing

  • What is Social Media?
  • SMO website.
  • What used SMO
  • How to increase vaster by SMO
  • How to generate business by SMO.

 

9. Facebook Marketing

  • FB Profile Page& Group
  • How to create FB Page.
  • How to upload Content & Image.
  • How to create Note & Event.
  • How to add Plugins.
  • How to engagement Vaster.
  • How to crate FB Pad Ads.
  • Create FB Campaign , Set targeting
  • Payment Module – CPC
  • Setting up conversion Tracking.
  • Power Editor Tool.
  • Understanding # tags.

 

10. Linked In Marketing

  • What is LinkedIn?
  • Create Profile.
  • Create Company page.
  • Create Group.
  • How to content & image post.
  • How to engagement Vaster.
  • Page Ads.

 

11. Twitter Marketing.

  • Understanding Twitter.
  • How to create Acc.
  • How to create company page.
  • Advertising on twitter.
  • What is different Followers (me follow) & Following (you).
  • How to connect Website.

 

12. Video Marketing

  • How to Create Acc.
  • Create video Campaign
  • Importance of video Marketing
  • Benefit of video marketing.
  • Upload Video & marketing.
  • Youtube Analytics.
  • How to earn money by YTV.

 

13. Google Ad word (PPC)

A. Introduction
  • Introduction to Adwords
  • Basics of Adwords
  • Why we need PPC
  • Distribution Network in Adwords work in Adwords -In-depth Topic Cover
  • Importance & Benefits of PPC
  • Types of billing.
  • Types of keywords -Broad, Phrase, Phrase, Exact, Modifier, Negative
  • Adwords account set up via (Gmail id p via (Gmail id or non Gmail id)
  • we can create adwords account
  • Google Adword Account Structure campaigns & Ad Group Ideas Group Ideas Campaign Setting & Ad Group Setting Group Setting
  • Creation through keyword Planner,
  • How to do Keyword Research for PPC search for PPC
  • Shortcuts of keyword Planner for creating long tail campaigns
  • Adwords Live Project Overview
  • Quality Score & How do we increase quality Score
  • What is Impression & When Google count a impression What is Conversion & How to implement to implement & Track
  • What is CTR & How do we increase CTR
  • How Quality Score Effect on Bids?
  • AD Rank Formula & Algorithm
  • What is Landing Page?
  • How important is Landing Page for PPC
  • Tracking Code

 

B. Types of Bids
  • CPA -Benefits & Use & Condition & formula
  • ECPC -Use & Benefits & Condition
  • CPE Bids
  • Manual Bid

 

C. Extension
  • Call Extension
  • Site link extension
  • Social extension
  • Review extension
  • Call out extension
  • Location Extension

 

D. Ad copies

  • PPC campaign Navigation -On Live Project
  • How to create effective Ad copies
  • Use ‘Calls to Action’
  • Why we create More Ad Copies for a Ad group & implementation
  • How to Increase Position on Search?
  • User Define bids and Google Automatic Bids
  • In how many levels Google divide bids
  • Difference B/W Ad Group Bids & Keyword Bids

 

E. Search Network Ads
  • Types of ads Search Network
  • Dynamic Search Ads
  • Call only ads
  • App Install Ads – Search
  • Dynamic Keyword Insertion
  • Mobile Only Ads

 

F. Display Ads & Benefit
  • Introduction to Google Display Advertisement
  • Types of targeting -Contextual, Interest Base, Placement, Topic, Demographic
  • Narrow Targeting Use & Benefits
  • Exclusion
  • Site Category Exclusion Tool
  • Bidding Type -CPC & CPM & ECPC & CPE

 

G. Remarketing
  • Remarketing Implementation Use & Benefits
  • Standard Remarketing V/S Dynamic Remarketing
  • Types of standard Remarketing
  • Tag based remarketing
  • Rule Based remarketing
  • Custom combination Based Remarketing
  • RLSA – Remarketing List of search Advertisement
  • Display Network Remarketing
  • Overview of live Remarketing campaign -Project Training

 

H. Reports
  • Campaign performance reports
  • Keywords performance reports
  • Ad group performance reports
  • Ads performance reports
  • Segment Report
  • PPC reporting structure
  • Dimension Reports
  • Keyword Diagnosis
  • Auction Inside
  • A/B Testing

 

I. Video Ads
  • YouTube ADs -Video Ads
  • Pricing Model
  • Distribution Networks -YouTube Search, YouTube Ads & Google Partner Network
  • Types of ads -In stream ads & In display Ads
  • Types of Targeting
  • YouTube Remarketing
  • Invalid clicks
  • IP tracking
  • IP exclusion

 

J. Adwords Editor
  • How to download & Benefits
  • How to Create New Campaign in Adwords Editor
  • How to add Site Link in Adwords Editor
  • Use bulk editing tools to quickly make multiple changes.
  • Export and import files to share proposals or make changes to an account.
  • View statistics for all campaigns or a subset of campaigns.
  • Copy or move items between ad groups and campaigns.
  • Keep working even when you're offline.

 

K. MCC Acc.
  • My Client Center -Use & Benefits
  • How to Link & Create New Account
  • How to Define Access
  • How to Assign Projects to Team under you
  • How to change client manager
  • Labels in MCC
  • How to transfer Single Account From 1 MCC to Another

 

L. Yahoo & Bing Ads
  • Ad Center (Yahoo & Bing Ads)
  • How to set up Account
  • Bidding & Ad Copies
  • Attributes
  • Tool -Ad preview tool, Codes, Keyword Research
  • Dimension & Ad Extensions
  • How to Import Campaigns

 

M. Analytics
  • Analytics Matrix
  • How to create analytics account
  • How to link analytics account with adwords account
  • How to check demographic reporting for paid ads in analytics
  • How to create goals
  • How to import goals into adwords
  • How to test performing page
  • How to check paid campaign performance in analytics
  • Real time data analytics
  • Remarketing in Analytics
  • How to create analytics goal funnel
  • How to add analytics segment in adwords account.

 

N. FB Ads
  • Face book Ads
  • Billing in face book
  • Post Engagement Ads
  • Send people to website
  • Video Promotion
  • Optimize for Conversion
  • Face book Likes Promotions
  • Face book Remarketing
  • Face book Conversion
  • Right Column Ads
  • Mobile News Feeds
  • Desktop News Feeds

 

O. Product Listing Ads
  • Google Shopping Campaign -PLA Ads (Product Listing Ads)
  • Dynamic Remarketing for PLA Ads
  • Google Merchant Center
  • How to connect merchant center with adwords
  • How to create ads in spreadsheet
  • Adwords & Merchant difference
  • Product grouping in Adwords Account
  • Exclusion of out of stock products
  • Promotional offer ads
  • How to link merchant with different user id
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    14. Affiliate Marketing (AM)
    • What is AM?
    • How to create AM website.
    • How to people make millions of dollar in AM.
    • How to create AF Acc. In Flipkart , Amazon…
    • How to increase vaster your AM website & Blogger.

     

    15. AdSense& Blogging

    • What is AdSense?
    • Create Acc. AdSense.
    • How to get approved for AdSense.
    • Create Blog & implement ads.
    25 To 30 Classes

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