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Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Search Engine Optimization Tranning
1. Digital Marketing Overview
What is marketing?
What is Digital Marketing?
What is back link.
Traffic (inbound & outbound )
2. Website Planning
Understand Website & Portal
Web Hosting & Server?
Type of Website.
How to create SEO Friendly Website.
What is FTP & Used?
How to create Word press Blog.
How to create word press Website.
Word press SEO Plugging.
3. Search Engine Optimization [SEO]
What is search engine?
How to work search engine?
What is SEO?
What is traffic & Type (Free, Pad, SMO)
What is Keyword?
Type of Keyword
Google Keyword Planer tool (GKPT)
How to Used GKPT
4. On page optimization
ALT Tag Optimization.
5. Google Webmaster Tool
What is Webmaster?
How to add Web site.
How to check error.
How to Check Back link.
6. Google Analytics Tool
What is Analytics?
How to Work & Used.
How to Setup Acc.
How to Setup Goals.
Type of Goals.
What is Bounce rate?
Monitoring Traffic Sources.
Who to connect Adwords Acc. To analytics.
7. SEO Off page Optimization.
What is link building?
Type of link Building.
What is Back link?
Type of back link.
What is Page Ranking?
How to submit Directory, SBM, Classified, Article, Blog, Press Release etc.
How to write a content for Blog, Article , Classified etc
Google Local Listing.
How to check ranking & Create Report.
What is panda Algorithm?
What is Penguin Algorithm?
8. Social Media Marketing
What is Social Media?
What used SMO
How to increase vaster by SMO
How to generate business by SMO.
9. Facebook Marketing
FB Profile Page& Group
How to create FB Page.
How to upload Content & Image.
How to create Note & Event.
How to add Plugins.
How to engagement Vaster.
How to crate FB Pad Ads.
Create FB Campaign , Set targeting
Payment Module – CPC
Setting up conversion Tracking.
Power Editor Tool.
Understanding # tags.
10. Linked In Marketing
What is LinkedIn?
Create Company page.
How to content & image post.
How to engagement Vaster.
11. Twitter Marketing.
How to create Acc.
How to create company page.
Advertising on twitter.
What is different Followers (me follow) & Following (you).
How to connect Website.
12. Video Marketing
How to Create Acc.
Create video Campaign
Importance of video Marketing
Benefit of video marketing.
Upload Video & marketing.
How to earn money by YTV.
13. Google Ad word (PPC)
Introduction to Adwords
Basics of Adwords
Why we need PPC
Distribution Network in Adwords work in Adwords -In-depth Topic Cover
Importance & Benefits of PPC
Types of billing.
Types of keywords -Broad, Phrase, Phrase, Exact, Modifier, Negative
Adwords account set up via (Gmail id p via (Gmail id or non Gmail id)
we can create adwords account
Google Adword Account Structure campaigns & Ad Group Ideas Group Ideas Campaign Setting & Ad Group Setting Group Setting
Creation through keyword Planner,
How to do Keyword Research for PPC search for PPC
Shortcuts of keyword Planner for creating long tail campaigns
Adwords Live Project Overview
Quality Score & How do we increase quality Score
What is Impression & When Google count a impression What is Conversion & How to implement to implement & Track
What is CTR & How do we increase CTR
How Quality Score Effect on Bids?
AD Rank Formula & Algorithm
What is Landing Page?
How important is Landing Page for PPC
B. Types of Bids
CPA -Benefits & Use & Condition & formula
ECPC -Use & Benefits & Condition
Site link extension
Call out extension
D. Ad copies
PPC campaign Navigation -On Live Project
How to create effective Ad copies
Use ‘Calls to Action’
Why we create More Ad Copies for a Ad group & implementation
How to Increase Position on Search?
User Define bids and Google Automatic Bids
In how many levels Google divide bids
Difference B/W Ad Group Bids & Keyword Bids
E. Search Network Ads
Types of ads Search Network
Dynamic Search Ads
Call only ads
App Install Ads – Search
Dynamic Keyword Insertion
Mobile Only Ads
F. Display Ads & Benefit
Introduction to Google Display Advertisement
Types of targeting -Contextual, Interest Base, Placement, Topic, Demographic
Narrow Targeting Use & Benefits
Site Category Exclusion Tool
Bidding Type -CPC & CPM & ECPC & CPE
Remarketing Implementation Use & Benefits
Standard Remarketing V/S Dynamic Remarketing
Types of standard Remarketing
Tag based remarketing
Rule Based remarketing
Custom combination Based Remarketing
RLSA – Remarketing List of search Advertisement
Display Network Remarketing
Overview of live Remarketing campaign -Project Training
Campaign performance reports
Keywords performance reports
Ad group performance reports
Ads performance reports
PPC reporting structure
I. Video Ads
YouTube ADs -Video Ads
Distribution Networks -YouTube Search, YouTube Ads & Google Partner Network
Types of ads -In stream ads & In display Ads
Types of Targeting
J. Adwords Editor
How to download & Benefits
How to Create New Campaign in Adwords Editor
How to add Site Link in Adwords Editor
Use bulk editing tools to quickly make multiple changes.
Export and import files to share proposals or make changes to an account.
View statistics for all campaigns or a subset of campaigns.
Copy or move items between ad groups and campaigns.
Keep working even when you're offline.
K. MCC Acc.
My Client Center -Use & Benefits
How to Link & Create New Account
How to Define Access
How to Assign Projects to Team under you
How to change client manager
Labels in MCC
How to transfer Single Account From 1 MCC to Another
L. Yahoo & Bing Ads
Ad Center (Yahoo & Bing Ads)
How to set up Account
Bidding & Ad Copies
Tool -Ad preview tool, Codes, Keyword Research
Dimension & Ad Extensions
How to Import Campaigns
How to create analytics account
How to link analytics account with adwords account
How to check demographic reporting for paid ads in analytics
How to create goals
How to import goals into adwords
How to test performing page
How to check paid campaign performance in analytics
Real time data analytics
Remarketing in Analytics
How to create analytics goal funnel
How to add analytics segment in adwords account.
N. FB Ads
Face book Ads
Billing in face book
Post Engagement Ads
Send people to website
Optimize for Conversion
Face book Likes Promotions
Face book Remarketing
Face book Conversion
Right Column Ads
Mobile News Feeds
Desktop News Feeds
O. Product Listing Ads
Google Shopping Campaign -PLA Ads (Product Listing Ads)
Dynamic Remarketing for PLA Ads
Google Merchant Center
How to connect merchant center with adwords
How to create ads in spreadsheet
Adwords & Merchant difference
Product grouping in Adwords Account
Exclusion of out of stock products
Promotional offer ads
How to link merchant with different user id
14. Affiliate Marketing (AM)
What is AM?
How to create AM website.
How to people make millions of dollar in AM.
How to create AF Acc. In Flipkart , Amazon…
How to increase vaster your AM website & Blogger.
15. AdSense& Blogging
What is AdSense?
Create Acc. AdSense.
How to get approved for AdSense.
Create Blog & implement ads.
25 To 30 Classes
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