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Google Adword (PPC)

Day 1:

  • Introduction to Adwords
  • Basics of Adwords
  • Why we need PPC
  • Importance & Benefits of PPC
  • Types of billing.
  • Types of keywords -Broad, Phrase, Exa d, Phrase, Exact, Modifier, Negative

 

Day 2:

  • Adwords account set up via (Gmail id p via (Gmail id or non Gmail id)
  • Google Adword Account Structure (campaigns & Ad Group , Ads, Keyword )
  • Search Keyword by Google keyword Planner
  • How to do Keyword Research for PPC search for PPC.
  • Shortcuts of keyword Planner Tool.

 

Day 3:

  • Adwords Live Project Overview
  • Quality Score & How do we increase quality Score
  • What is Impression &What is Conversion .
  • What is CTR & How do we increase CTR
  • How Quality Score Effect on Bids?
  • AD Rank Formula & Algorithm
  • What is Landing Page?
  • How important is Landing Page for PPC
  • Tracking Code
  • PA -Benefits & Use & Condition & formula
  • ECPC -Use & Benefits & Condition
  • CPE Bids

 

Day 4:

  • Call Extension
  • Site link extension
  • Social extension
  • Review extension
  • Call out extension
  • Location Extension
  • Automated extension report

 

Day 5:

  • PPC campaign Navigation -On Live Project
  • How to create effective Ad copies
  • Use ‘Calls to Action’
  • Why we create More Ad Copies for a Ad group & implementation
  • How to Increase Position on Search?
  • User Define bids and Google Automatic Bids
  • Types of Bids
  • In how many levels Google divide bids
  • Difference B/W Ad Group Bids & Keyword Bids
  • Rules set up & Benefits

 

Day 6:

  • Types of ads Search Network
  • Dynamic Search Ads
  • Call only ads
  • App Install Ads – Search
  • Dynamic Keyword Insertion
  • Mobile Only Ads

Day 7:

  • Display Ads & Benefit
  • Introduction to Google Display Advertisement
  • Types of targeting -Contextual, Interest Base, Placement, Topic, Demographic
  • Narrow Targeting Use & Benefits
  • Exclusion
  • Site Category Exclusion Tool
  • Bidding Type -CPC & CPM & ECPC & CPE

 

Day 8:

  • Remarketing Implementation Use & Benefits
  • Standard Remarketing V/S Dynamic Remarketing
  • Types of standard Remarketing
  • Tag based remarketing
  • Rule Based remarketing
  • Custom combination Based Remarketing
  • RLSA – Remarketing List of search Advertisement
  • Display Network Remarketing
  • Overview of live Remarketing campaign -Project Training

 

Day 9:

  • Live Project Overview
  • Placement Performance Report
  • Remarketing
  • Relative CTR
  • Strategies & Optimization
  • Display Planner -Helpful for optimization

 

Day 10:

  • Filter use and benefits
  • Labels in adwords
  • Script reporting in adwords
  • Shared Budget Feature
  • Negative keyword list
  • Placement exclusion list
  • How to check new opportunity in adwords
  • Invalid clicks
  • IP tracking
  • IP exclusion

 

Day 11:

  • My Client Center -Use & Benefits
  • How to Link & Create New Account
  • How to Define Access
  • How to Assign Projects to Team under you
  • How to change client manager
  • Labels in MCC
  • How to transfer Single Account From 1 MCC to Another

 

Day 12:

  • Analytics Matrix
  • How to create analytics account
  • How to link analytics account with adwords account
  • How to check demographic reporting for paid ads in analytics
  • How to create goals
  • How to import goals into adwords?
  • How to test performing page
  • How to check paid campaign performance in analytics
  • Real time data analytics
  • Remarketing in Analytics
  • How to create analytics goal funnel
  • How to add analytics segment in adwords account.

 

Day 13:

  • Face book Ads
  • Billing in face book
  • Post Engagement Ads
  • Send people to website
  • Video Promotion
  • Optimize for Conversion
  • Face book Likes Promotions
  • Face book Remarketing
  • Face book Conversion
  • Right Column Ads
  • Mobile News Feeds
  • Desktop News Feeds

 

Day 14:

  • Device parameter
  • Keyword parameter
  • Placement parameter
  • Source url parameter
  • Keyword match type parameter
  • How to find negative keywords in 1 sec

 

Day 15:

  • Campaign performance reports
  • Keywords performance reports
  • Ad group performance reports
  • Ads performance reports
  • Segment Report
  • PPC reporting structure
  • Dimension Reports
  • Keyword Diagnosis
  • Auction Inside
  • A/B Testing

 

Day 16:

  • How to create ads -Text, Image Ads and Ad Gallery
  • Engagement Ads Creation – Video Light Box Ads
  • Dynamic Ads Template creation using Spreadsheet
  • Display Video Ads – In video Static Image, In stream Ads (Non Skip)
  • Apps install ads – Text, Video and Image
  • Social+ Ads Promotion -Video Post, Text Post, Live Hangouts
  • General Purpose Ads -Use & Creation

 

Day 17:

  • YouTube ADs -Video Ads
  • Pricing Model
  • Distribution Networks -YouTube Search, YouTube Ads & Google Partner Network
  • Types of ads -In stream ads &In display Ads
  • Types of Targeting
  • YouTube Remarketing

 

Day 18:

  • Adwords Editor
  • How to download & Benefits
  • How to Create New Campaign in Adwords Editor
  • How to add Site Link in Adwords Editor
  • Use bulk editing tools to quickly make multiple changes.
  • Export and import files to share proposals or make changes to an account.
  • View statistics for all campaigns or a subset of campaigns.
  • Copy or move items between ad groups and campaigns.
  • Keep working even when you're offline.

 

Day 19:

  • Ad Center (Yahoo & Bing Ads)
  • How to set up Account
  • Bidding & Ad Copies
  • Attributes
  • Tool -Ad preview tool, Codes, Keyword Research
  • Dimension & Ad Extensions
  • How to Import Campaigns

 

Day 20:

  • Types of Ads in Adcenter
  • Text Ads
  • WAP Mobile Ads
  • Dynamic Keywords Insertion
  • Important Keyword Matrix
  • Parameters Ads
  • Mobile only Ads
  • Goal Creation
  • Keyword Match Type
  • Billing in Adcenter
  • Ad Preview & Tool Diagnosis
  •  

    Day 21:

    • Location Extension
    • Site link Extension
    • Call Extension
    • Extended Site links

     

    Day 22:

    • Website Policy & Ad Policy
    • New Policy Updates Also

     

    Day 23:

    • Google Shopping Campaign -PLA Ads (Product Listing Ads)
    • Dynamic Remarketing for PLA Ads
    • Google Merchant Center
    • How to connect merchant center with adwords
    • How to create ads in spreadsheet
    • Adwords& Merchant difference
    • Product grouping in Adwords Account
    • Exclusion of out of stock products
    • Promotional offer ads
    • How to link merchant with different user id
    • Then overview of live shopping campaign -Project Training

     

    15 Classes

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